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Marketing your music, label and brand are key to your success. This section introduces record label marketing & music promotion concepts and introduces you to the various tools contained in the folder. |
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Developing realistic budgets for each project is necessary for all labels. This document describes how to effectively develop realistic marketing budgets for your releases accounting for all of the variables. |
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This spreadsheet allows you to create a detailed and comprehensive budget for your projects. Each marketing category is outlined with extensive lists of expenditures. It calculates category totals as well as your overall budget. |
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This customizable template is designed specifically for you to create a comprehensive marketing plan for your album releases. It includes all of the topics you would expect in a standard marketing plan, but goes beyond that of a standard plan to address music specific issues. |
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For each release, implementing testing strategies should be a part of your plan. Here we discuss ideas and proven methods for testing your music prior to release. |
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Maintain accountability of the people (internal or consultants) you hire to do publicity for you by using this sheet. Have your publicist complete and submit on a weekly or bi-weekly basis this report to you detailing their progress on each project. |
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Maintain accountability of the people (internal or consultants) you hire to do street/lifestyle promotions for you by using this sheet. Have your reps complete and submit on a weekly or bi-weekly basis this report to you detailing their progress on each project. |
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This tool is a spread sheet used to track the creation and allocation of marketing items within the company. Keep track of how many t-shirts you sent to sales reps, how many posters you sent to street reps and what the costs of everything are. |
Music Business Toolbox should be in every musician, producer and music industry professional’s arsenal. As professional educators in the music industry, we highly recommend Music Business Toolbox from the beginning stages of a company too perfecting existing business models.
John Terrell
President
Music Industry Educators
This is a wonderful resource that is both very educational and very sobering. If you are a musician or a beginner independent label, you will most probably thank me for sharing it with you.
Lena Potapova
Indie Artist
You know Industry Rule #4080, so make sure you got a Toolbox!!
Kyambo “Hip Hop” Joshua
Hip Hop Since 1978, Columbia Records
The Music Business Toolbox is a great resource for anyone working in the music business. I direct clients and potential clients to the toolbox to answer many of the routine questions about the business. Great job!!
Leron E. Rogers, Esq
Partner
Law Office of Hewitt & Rogers
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The Music Toolbox is filled with the tools necessary to create, operate and maintain a viable presence in the Music Business. If you are a record label, indie musician or just have the desire to understand the business of music, the Music Business Toolbox has everything to help you manage your business and reach your goals.
Henry W. Harris
President
Spiritco1 Christian Internet Radio |
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